In a highly competitive business landscape like that of professional services and law, an overwhelming number of options and the pressure to succeed can leave you stumbling. But despite the range of possible decisions, only two will lead to truly empowering business choices.
These two core choices can either skyrocket your business to new heights or leave you feeling stuck and stagnant. Believe it or not, they have nothing to do with sales or marketing tactics. But they can and will be the difference between achieving remarkable growth or being trapped in a cycle of mediocrity.
Let's explore these two choices and how they can empower you to take control of your business's trajectory.
Empowering Business Choices
Many entrepreneurs find themselves trying various strategies to grow their businesses, only to discover that these tactics aren't yielding the desired results.
This seems to create a cycle of indecision, fear and frustration, that halts progress, puts you in a state of stagnation.
Rather than feeling like you're making empowering business choices and following proven action-oriented strategies for business growth, you find yourself stuck, in an endless grind, and maybe even falling into patterns of behavior that take you in the opposite direction of where you wanted to be.
What Gets In The Way
The truth is, it's not your fault. There is a deeper underlying factor at play that often goes unnoticed. And it’s all thanks to the ancient “reptilian” part of your brain known as the amygdala.
The amygdala is constantly on the lookout for threats, programmed to keep you safe and protected. While this survival instinct has served you well throughout evolution, it can also hinder progress and growth in the modern business world. It triggers false beliefs, past traumas, and fear of taking risks, ultimately preventing you from making the crucial choices that drive business growth.
Your frontal cortex, on the other hand, is where your problem solving capabilities sit. Your ability to synthesize information and act on it with logic and foresight.
Understanding the amygdala's role is essential to breaking free from its grip. As is understanding the two core choices that will shift your brain from the amygdala back to the frontal cortex, transforming your business in the process.
Remember, you are not alone in facing this challenge. It is a fundamental aspect of the human condition, but you can work with it to your advantage.
The Blame Game and Staying Small
When the amygdala takes control, you might find yourself in a state of emotional overwhelm and/or blaming external factors for your lack of progress. The blame might go towards employees, clients, the economy, or the overwhelming number of decisions you have to make.
These external factors become the enemy, hindering action and lending justification to inaction or stagnation.
However, shifting from the blame game to problem solving is the key to growth. Rather than seeing these challenges as roadblocks, view them as opportunities to exercise problem-solving skills. And that in turn will drive your business forward.
By adopting an action-oriented mindset, you can move beyond the safety of your comfort zone and embrace calculated risks that lead to growth.
The Power of Action & Attitude
So, what are these core choices that can empower your business and unleash its growth potential?
In any given situation, you have two core choices that are completely within your control—your actions and your attitude.
While certain circumstances may limit your options for taking action, there is always a choice to be made. Even when your actions feel restricted, your attitude remains your ultimate freedom.
Consider Viktor Frankl's profound quote: "The last of the human freedoms: to choose one's attitude in any given set of circumstances, to choose one's own way."
Despite Frankl's unimaginable hardships during the Holocaust, he understood the power of attitude and personal values in shaping one's destiny.
Let's explore how these two choices manifest in various aspects of business.
Actions: Taking Control of Your Business's Destiny
While external factors might limit your options for action, embracing a proactive mindset can steer your business in the right direction.
The first step to empowering your business choices to drive growth is as follows:
Take responsibility for your actions. The key is to focus on what you can control and take steps to implement positive change.
This might mean you explore all possible alternatives before the decision. For instance, if you're dealing with a poorly performing employee, blaming them will only hinder progress. Instead, consider mentoring them, providing clearer context, and addressing any communication gaps. Sometimes, the best action might involve parting ways with an employee who doesn't align with your business goals.
This might also mean that you own those decisions that you’ve made passively. When you’ve chosen not to act (or speak up or make a decision), you’re still taking action by making a decision not to. Inaction - whether actively sought or not - is still a decision by you. Recognize that decision rather than try to pass it off or blame others for the results.
Attitude: Shaping Your Business's Growth Mindset
Your attitude, particularly in the face of challenges, can significantly impact your business's ability to grow.
External factors can often dominate your attention, factors like the economy, your employees’ behaviors, or client whims or rejection. It can unconsciously shape your attitude and mindset.
But bring this back under your control. Rather than viewing challenges as obstacles, try to see them as opportunities for innovation and growth.
This isn’t always easy. And having feelings of regret, shame, anger, or frustration are natural. But instead of allowing these feelings to overwhelm you or define your day to day, find ways for empowering business choices and your personal mindset alike. Think of them like traffic lights, not stop signs. Those feelings are signals to guide you, to point out where you might need to take action.
But they aren’t there to define your life or block you from forward momentum. You can decide to shift your attitude to embrace more action-oriented business strategies that can lead to business growth and success.
Surrounding yourself with like-minded individuals who embrace problem-solving can influence your attitude positively as can recognizing your daily wins and blessings. Coaching can help put you in that problem solving state of mind and get you out of the stuck-ness. And if you need therapy, seek it out.
Remember, your attitude sets the tone for your business, and cultivating a growth mindset will help you navigate rough waters and thrive.
Paving the Path to Success
It will be easier to blame others. To allow your frustrations and fear to justify that stuck-ness and indecision.
But every choice, no matter how small, contributes to paving the path towards success. Each time you choose a growth-oriented action or adopt a positive attitude, you reinforce the neural pathways leading to your frontal cortex—the problem-solving, action-oriented region of your brain.
Making empowered choices is not a one-time decision but a continuous process. Just like a road, the more you travel it, the smoother and easier it becomes.
While the ancient pathways in your brain might gravitate towards safety, intentionally paving the road to growth means activating your frontal cortex and problem-solving abilities.
Each choice you make, in the action or attitude you take, no matter how small, reinforces the neural pathways that support growth-oriented thinking.
Breaking free from the amygdala's dominance will require consistent effort and a willingness to challenge your comfort zone.
However, as you make these choices repeatedly, you strengthen the neural pathways that lead to growth, making it easier to choose progress over stagnancy.
Empowering business choices with action-oriented strategies and a problem-solving attitude will revolutionize your path to growth.
By recognizing the influence of the amygdala and consciously choosing your actions and attitude, you can break free from the limitations that have held you back.
Embrace the opportunity to cultivate an action-oriented mindset, surround yourself with problem solvers, and dare to take calculated risks. Remember, the power to scale your business lies in your hands—take full advantage of it and unlock your full potential for growth.
Are you ready to transform your business?
The power is in your actions and your attitude.